I'm a wife and mom to two incredible kids, and chief treat-giver to two dogs and one very judgmental cat. I've spent more than 20 years in the corporate world, starting at the bottom and working my way up.
And by night?
I'm building something that's entirely mine.
Here's what nobody tells you about midlife.
You spend decades becoming everything everyone else needs.
The dependable employee.
The present mom.
The supportive wife.
The one who remembers every appointment, keeps the household running, and somehow still shows up for work every day.
Then one day you look up and ask yourself...
Where did the time go?
I realized I still had dreams I wanted to chase.
I wasn't looking to escape my life, I wanted to build something that reflected who I was becoming.
That's where Fueled by Frida was born.
This brand is for women who know they're capable of more.
Women who are learning new skills at midnight.
Starting businesses in their 40s, 50s, and beyond.
Praying over their plans.
Setting boundaries without apology.
Choosing peace over pressure.
Building something meaningful after everyone else has gone to bed.
This isn't hustle culture.
This isn't "boss babe" energy.
It's real women creating real businesses in the margins of real life, with a bold cup of coffee nearby (that's definitely non-negotiable).
If you're reading this and thinking,
"That's me."
Welcome.
You're exactly who I created Fueled by Frida for.
Every design is a reminder that you're not behind.
You're building.
And your next chapter is just getting started.
— Frida
Founder • Fueled by Purpose • Still Learning
☕💻🌙
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